Website Redesign

Website redesign is a detailed process of improving your site, which includes updating the content, refreshing the layout, and improving navigation for better conversions and site performance.

Professional website redesign

If your website needs a brand new, creative and modern look, then website redesign can help you achieve it in less time. This will result in better ranking of your website in SERP. In addition to the redesign, you also get basic SEO optimization, which results in a clear increase in the number of visits and visibility in search results.

So, you already have a website that seems completely normal to you because you're already used to it, right? However, does it produce the desired effect? If not, you should start thinking about redesigning it.

Why Website redesign Is Important:

If you have clarity on site goals then the redesign process can potentially improve website performance. The process involves technical aspects which will include finalizing the color scheme, fonts, logo, design elements, button colors, button placement, etc. From the coding aspect, zeroing in on content management systems, coding languages, etc. will become important.

Website objectives

Set the website objectives to define your initiatives, goals and redesign measures, and what metrics you want to have to achieve your goal.

Effectiveness audit

It is imperative to audit your internal web capabilities as the first thing. For example, with SWOT analysis, you can analyze the overall effectiveness of your website. Conduct an industry analysis to determine trends and best practices.

Identify the gaps

Create a list of website infrastructure that includes people, processes, and technology to identify any gaps. For example, to improve UX, you can identify specific elements of a web page, such as the wrong CTA button, a sketchy web form, or anything that is distracting or confusing to visitors.

Prepare a road map

Identify the steps and techniques you need to address the shortcomings. For example, you can A/B test the elements causing problems and fix them in a new wireframe design.

Adding more functionality to a website

When you decide to add new functionalities, it becomes imperative to change the current layout of your website. Since the functionality in websites can directly impact your business, you need to make sure that the feature you want to add to your website meets your desired business goals.

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Steps for

planning a website redesign

Conduct user research and analyze your current website
Analysing the current website is the first step in the redesign process. You must know what is wrong with your existing website. There are four components that you need to analyse thoroughly:

Usability

It is important that your potential customers understand the core message of your business the moment they visit your web page and can easily view, use and navigate the website. Website speed, security, a convenient menu, and responsiveness are some of the factors that shape the user experience.

Content

The content of your website is an important part of its design. Understand what your users want to read on your website when redesigning. What new thing do you need to attract users' eyes?

A good content strategy includes data-driven insights, such as user tests, UX reports, heat maps, session recordings, user-cantered views, and tests that focus on the behaviour of prospects. As a website owner, it is natural for you to expect your visitors to process your web page, get the point, and move up the funnel. Plus, your prospects like the information to be relevant, easy to read, and grammatically correct.

Search Engine Optimization (SEO)

Basically, SEO looks at the intent of the user. You won't rank until you meet the intent of the user. Empathy is paramount to getting the right intent from users.

Technically, SEO determines how easily and quickly your customers find your website. The major roadblock for Google crawlers to find your website is when it has graphics without alternate text, poorly used HTML tags, and irrelevant keywords.

It can be helpful to evaluate website SEO through online tools like SEOptimer, Website Grader, etc. to spot some obvious mistakes in your optimization.

Conversion

Your homepage should ensure that the information your prospect is looking for is easily found. If the prospect is bouncing off your home page, you probably don't have the right user persona to engage your target audience.

Every action taken by prospects on the website should be linked to the desired conversion goal.

Successful Website Redesign Strategies

A website redesign is a huge project regardless of the size of your organization, especially if you want to do it effectively. Thorough research, proper planning, and a little foresight will help make your next transition a great success while keeping it less stressful.

Let's look at the steps to build a successful website redesign strategy: