Logo?
Logos serve to represent a given association or company through a visual image that can be understood and recognized. A logo involves symbol, stylized text or both. Logos are frequently created by a graphic designer in discussion with a company and marketing experts.
Three kinds of logos exist and are often used in combination. These three kinds are:
- Ideographs
- Pictographs
- Logotypes
As a crucial part of an organization’s identity, a logo must try to communicate the brand substance of a company or what the association represents. This makes designing logos a critical job for a graphic designer and is frequently a creative process that's heavy in exploration and discussion. For multinational associations, artistic differences in symbolism or the associations of colors must be considered.
A logo is not intended to explain or directly vend a company. rather, its sole purpose is to identify the company in a way that's memorable and familiar. For illustration, Apple uses a stunk apple as its logo. The stunk apple doesn't explain what the company does or sells in any way, but it's distinctive and recognizable.
